Huynh My Phuong

Paid Social / Meta Ads Manager

Konic Group

Campaign, ad set, ad, Targeting, monitoring, and Budget Adjustment.

01 / Set up

Build the working structure in Meta Ads Manager.

I worked directly in Meta Ads Manager to create campaigns, ad sets, and ads. I set Targeting and worked within operational budget parameters.

RECONSTRUCTED FROM APPROVED EVIDENCE

This live-text hierarchy is not a Meta Ads Manager screenshot.

  1. CAMPAIGN

    Campaign creation and operational budget parameters.

  2. AD SET

    Targeting.

  3. AD

    Ad creation.

02 / Monitor

Check performance and keep product criteria practical.

Once a campaign was active, I checked performance and used the available context to decide what to do next.

RECONSTRUCTED FROM APPROVED EVIDENCE

20+

winning-product identification

The practical definition was consistent orders, scalability potential, and positive profitability. It is not a scorecard and has no fixed threshold or counting period.

  1. CONSISTENT ORDERS
  2. SCALABILITY POTENTIAL
  3. POSITIVE PROFITABILITY

03 / Decide

Hold, pause, scale, or adjust within the limits given to me.

RECONSTRUCTED FROM APPROVED EVIDENCE

SUPPORTED OPERATING ABSTRACTION — NO SPECIFIC RESULT CLAIMED

  1. MONITOR

    Follow the available campaign-performance information.

  2. HOLD

    Keep the current setup when the context supports it.

  3. PAUSE

    Pause when that action fits the available context.

  4. SCALE

    Scale when that action fits the available context.

  5. BUDGET ADJUSTMENT

    Make the operational change within supplied or management limits.

This describes supported operating activity. It is not a fixed automated rule.

Static creative execution

200+ static advertising assets

I created 200+ static advertising assets in Canva and Figma, including creative ideas, posters, static ads, and mockups.

CREATIVE BOUNDARY Static creative execution only. This does not claim video production or creative leadership.

Contributed context

Niche-site work

I contributed through research, product selection, uploads, copy and content, creative production, and Meta Ads execution.

CONTRIBUTION BOUNDARY This was contributed work, not website leadership, UI/UX ownership, or website-structure ownership.

From a Vietnam-based team, I worked with English-language market research, materials, advertising and content, and international customer or stakeholder support.