Huynh My Phuong

Digital advertising / campaign operations

Hands-on campaign operations for digital advertising.

I am a hands-on specialist at VCCorp / Admicro, where I work as Ads Operation Executive across campaign setup, delivery monitoring, operational optimization within approved parameters, reporting, material QA, and coordination.

Ads Operation Executive at VCCorp / Admicro, working across setup, monitoring, operational optimization, reporting, QA, and coordination.

Campaign work across 40+ brands, focused on execution rather than brand-level strategy.

View selected work Download Campaign Operations CV (PDF)

Ho Chi Minh City, Vietnam

Huynh My Phuong in a professional portrait

How the work moves

The checkpoints reflect supported work across the cases below. The exact path varies by campaign.

The exact path varies by campaign.

  1. SET UP

    Traffic approved campaign structures and configure supplied parameters.

    Set up — approved structures

  2. CHECK

    Review targeting inputs, materials, demos, setup, and delivery conditions.

    Check — inputs and conditions

  3. MONITOR

    Follow pacing, delivery, and performance signals while work is active.

    Monitor — pacing and signals

  4. ADJUST / HAND OFF

    Apply an appropriate operational change within scope, or coordinate the issue with the specialist who owns the revision.

    Adjust / hand off — act or coordinate

  5. VERIFY / REPORT

    Check what happened after the change, verify against requirements, and prepare the reporting output.

    Verify / report — check and close

Selected work

Case 01

MB Bank

Decision / reporting

Campaign work through VCCorp / Admicro · agency-mediated communication

What happens when delivery falls below plan but the operator does not control every input? I compared campaign signals, selected an approved operational response, and monitored the direction afterward. My diagnosis and actions were personal work; the directional improvement was contributed and also depended on inventory, creative/KV, ad-system behavior, client/agency parameters, and specialist teams. Communication ran through MB Bank’s agency, not MB Bank personnel.

Explore the MB Bank decision trace

RECONSTRUCTED FROM APPROVED EVIDENCE

  1. DELIVERY SIGNAL

    Below-plan delivery

  2. CHECK / DIAGNOSIS

    Compare conditions

  3. DIRECTIONAL IMPROVEMENT

    Contributed outcome

Case 02

Eucerin

QA / handoff

Campaign work through VCCorp / Admicro

How does campaign QA move forward when a required change belongs to another specialist? I checked materials, requirements, and demo output; communicated feedback; monitored revision progress; verified the revised output; and continued campaign execution after approval. My role was Campaign Operations / QA / Coordination. Specialist teams owned Creative / Technical Implementation.

Explore the Eucerin QA relay

RECONSTRUCTED FROM APPROVED EVIDENCE

  1. QA

    Check requirements

  2. HANDOFF

    Coordinate feedback

  3. VERIFY

    Continue after approval

Case 03

Konic Group

Paid social / iteration

How does hands-on paid-social work translate into daily operating decisions? This case shows campaign, ad-set, and ad creation in Meta Ads Manager; targeting; active monitoring; pause/scale choices; operational budget adjustments within supplied parameters; product-selection criteria; and static creative execution. It presents operating scope without a specific optimization-result claim.

Explore the Konic paid-social case

RECONSTRUCTED FROM APPROVED EVIDENCE

  1. CAMPAIGN

    Structure

  2. AD SET

    Targeting

  3. AD

    Execution

Capabilities in evidence

Capabilities in evidence

LAUNCH & DELIVER

Set up campaign structures, traffic approved materials, configure supplied parameters, follow delivery, and prepare final reporting. The MB Bank, Eucerin, and Konic cases show these responsibilities in different operating environments.

READ & DIAGNOSE

Compare pacing and performance signals to identify likely constraints rather than treating one indicator as a proven cause. The MB Bank case shows this reasoning in context; paid-Facebook analysis appears in the supporting breadth below.

ADJUST WITHIN SCOPE

Choose relevant operational levers, make pause/scale decisions where appropriate, and monitor after a change. Operational changes stay within client, agency, or management parameters.

COORDINATE & VERIFY

Move feedback to the correct owner, monitor revision progress, verify against requirements, and keep reporting or campaign follow-through moving. Eucerin makes the specialist handoff especially visible.

Supporting breadth

Galaxycons / G+Furniture

Galaxycons and G+Furniture are two separate companies, presented together as supporting breadth rather than a fourth case. I handled Facebook Ads and TikTok Ads work where applicable, including setup, budget handling, targeting, monitoring, optimization, and reporting. I also created 100+ creative assets and analyzed paid-Facebook performance for use in campaign work. I contributed to product-launch support and TikTok Shop/livestream operations with real-time data updates. No campaign result is attributed to this supporting work.

International working context

International working context

Based in Ho Chi Minh City, Vietnam, I use English professionally for email, briefs and documents, reporting, advertising/content handling, and workable meetings or calls. My international work context includes English-language research, materials, advertising/content, and stakeholder support from a Vietnam-based team. TOEIC 740 (2024) appears as secondary evidence without a proficiency conversion.